EQUIPPED TO FLOURISH
Hi, I'm Danielle Lynise, a seasoned graphic designer who is continually learning, growing and going for the wow. I’m a thoughtful, visual storyteller who is inspired to create engaging design experiences. I love the haptic nature of printed collateral, and the interactive cues that can continue a viewer’s experience online.
“There are three responses to a piece of design—yes, no, and wow!
WOW is the one to aim for.”
TYPOGRAPHY & LETTERING
With more than 14 years experience working collaboratively with copywriters, art directors, creative directors, marketing and sales teams in deadline-driven environments, I have a strong ability to lead and communicate with cross-functional teams. I'm passionate about delivering inventive concepts, dynamic visuals, and innovative strategies for digital and print media.
I taught with an emphasis on industry-relevant assignments, hands-on instruction and practical exercises in the use of the creative process, creative thinking and graphics software currently used in industry.
Topics included, but were not limited to: Adobe Photoshop, Illustrator, InDesign, Design Fundamentals, Digital PrePress, Typography, Branding, Creative Thinking, Packaging Design, Publication Design and Portfolio Development.
I was one of the 2017 recipients of the Spirit of Sodexo, Team Spirit Award for my role as the lead graphic designer on a bid process worth $173M in new business.
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I use a wide range of illustration techniques including vector, hyper-realistic photo manipulations, and digital paintings that emulate watercolor, gouache, pastels and mixed media.
As our high-tech world becomes more sleek and sterile, it's no surprise to me that the handmade processes I love so dearly are at the forefront of design and production trends. The result?: humanistic aesthetics, authentic communication, and highly tactile printed objects that are both fun to create and to experience.
Innovative and effective uses of finishing techniques can accentuate the haptic qualities of printed media. I look for inventive solutions that consider the medium's limitations, as well as the project's budget constraints.
“We cannot become what we want to be by remaining what we are”
“Bloom Where You're Planted”
“Digital design is like painting, except the paint never dries.”